Over two decades, Accenture has grown from a single-focused management consultancy into one of the world's largest, most diversified consulting firms. They've earned multiple spots on Fortune's "100 Best Companies to Work For" list. With thousands of employees across global locations Accenture has built a reputation for attracting and keeping top talent. What sets them apart is an inclusive, high-performance culture that doesn't just focus on professional development. It's about personal growth too. And that means offering benefits that are actually accessible and relevant, not just ticking boxes on a talent strategy checklist
Accenture had always made rewards and benefits a cornerstone of how they attracted and retained people. But the HR team knew something had to shift. Employee expectations were changing fast, shaped by the "always on, always connected" reality of digital life. They wanted to create what they called a "Truly Human" employee experience - one that went beyond standard benefit packages. Accenture felt the needed to acknowledge employees' hobbies, interests, and dreams, not just offer the same tired sets of benefits everyone else was offering. What Accenture really needed were consumer-grade experiences. Accessible. Relevant. The kind that'd encourage ongoing engagement and give people actual choice. The benefits program had to reflect how employees already operated in their daily lives - shopping, browsing, and making decisions on their phones. It needed to support both professional and personal growth while aligning with the habits and expectations people had developed in the digital age. The challenge wasn't just about adding new perks. It was about designing 21st-century experiences that would genuinely resonate with their workforce.
Accenture didn't just guess what employees wanted. They worked directly with their people and brought in Edenred to action the "FRESH" principles: Fun, Relevant, Engaging, Simple, and Helpful. These weren't just buzzwords - they became the framework ensuring any benefit program would actually be accessible and consumable. With Edenred Engagement, they launched Perks at Work. Every employee got 24/7 access to discounts at over 380 retailers through a branded hub that felt distinctly Accenture. Employees could access it through the employer branded portal or the Engage mobile app. The experience was completely customized to Accenture – the look and feel of the platform boosted the Employer Value Proposition. The core idea? Drive real financial benefits and give people options in their daily spending. Accenture’s Head of Total Rewards explained their thinking: when they mapped out what employees were buying daily or monthly throughout the year, the potential savings added up fast. The math was compelling - providing discounts through the platform cost a fraction of what it'd take to give employees equivalent cash payments. The solution bundled everyday retail savings with entertainment, leisure, and travel discounts. It wasn't just a perk. It was a comprehensive financial wellbeing tool.
At Edenred India, we blend innovation, trust, and impact to help organizations unlock value—one reward, one recognition, and one employee at a time.
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